You’re looking to take your business to the next level, but you’re just not sure how to go about it. You’ve had a really successful year-in fact a few of them now- and you’re looking for an innovative and exciting way to celebrate your success and announce to the world that you’re really here to do business. Why not consider a corporate charter?
Just imagine. It’s the Cannes Film Festival, and your company branding flutters from the decks of a gleaming white superyacht. Your staff are standing on the dock, welcoming important clients- past, present and future- to step aboard. They enter the luxurious interior of the yacht: a quiet, private meeting space of plush carpets, decadent furnishings and wood panelling. After talk of business concludes, you invite them to stay for lunch- a seafood feast served by the attentive yacht crew. You may not talk about business at the table, but business is certainly being done.
From the lunch table on deck, you watch the crowds of festival attendees walk past the yacht, craning their necks to see who’s on board. They see your company flags flying.
“They’re obviously doing well,” they might think. “To have a yacht here at Cannes- that’s a company to watch.”
You look back at your lunch guests, your key clients- or those you hope to be your clients very soon. They’re enjoying this meal on a superyacht; the interest of passers-by. They’re impressed; you can see it in their eyes. And why wouldn’t they be? Superyachts have the power to impress everybody; they are the epitome of prestige and success.
Your employees are happy too- they look forward to this week every year and work damn hard to ensure they’re the ones that are chosen to represent the company at this glittering event. As far as staff incentives go, they don’t get much better than a week on a superyacht.
So next time you need to take your branding to the next level, consider a corporate charter!