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Luxury travel brand Olielo chats the future of travel


While travel begins to open back up and we see promising news about vaccines, we’re looking for more and more travel inspiration to share with all of you! We were very excited to sit down with Olivier of Olielo, a luxury travel brand based out of Paris.

Why did you feel the need to create Olielo?

Olielo was created to assist travellers in finding the perfect hotel to stay in during their next holidays. Right now, when you are trying to find a nice hotel in a destination, you have to spend a lot of time to compare and check reviews that aren’t always really relevant. Olielo fills the gap by providing very detailed reviews about hotels. Once you have been through one of our reviews, you perfectly understand what the hotel is about and whether or not this one is for you. Olielo also helps travellers find new hotels that they wouldn’t have thought about or that aren’t very visible on regular channels.

How have you seen the luxury travel world evolve?

During the last few years, there has been a huge shift in the luxury travel industry. Travellers have very high expectations now. So hotels have to renovate their rooms more frequently. They also have to deliver a very high level of service. New technology is also more and more available in the rooms. People are also looking for a customized service. They want to feel special. This is an overhead for hotels but most of them now take this into consideration to a certain extent.

Any special destinations you love to visit?

Well, there are so many beautiful places in the world! Right now, Dubai is a hot spot for luxury tourism. If you are looking for a more confidential destination, try Corsica in France. It is one of the most beautiful islands in the world.

photo of woman's head from behind looking off into the sunset

Where do you see yourself in a few years?

Hard to say, especially in the current situation. Working in travel and hospitality marketing gave us a lot of incredible opportunities. We worked with multiple high-end brands. This is a pretty interesting experience that we are now using with other brands in the fashion and beauty areas.

What’s next on your bucket list?

I can’t wait to travel again. It has been impossible since March. But once the situation will be cleared up, we will make plans again. Seychelles, Maldives and China are high on our travel list.

How do you think travel will change in the future?

Covid will affect the travel industry for a few additional months. The long term impact is hard to predict. A crisis is always hard to cope with when revenues decline and your charges aren’t covered. But this is also the right time to reinvent yourself. This should be taken as an opportunity. A lot of things can be done on the marketing front to make yourself more visible so that when the crisis is over, you will be much stronger versus the competition.

Don’t forget to check out Olielo on their website, Twitter and Instagram.

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